“Watching the transformation of not only a woman’s face, but their overall confidence and persona, to a more confident and beautiful individual is the reason I started doing makeup,” Samantha Hoke

Samantha Hoke is a Minnesota native whose love for makeup and cosmetics started early in life. In college she would help her friends get ready to go out and practice how to do the perfect winged liner. Samantha loved making her friends feel and look good. She understood that a little mascara and a power lip could go a long way.

In 2016, she apprenticed with a local makeup artist to learn more about professional makeup application including television, editorial and bridal. Samantha decided to start her own business in 2017, which included traditional and airbrush makeup artistry. Since starting, she has done over 80 events and 32 photo shoots with countless satisfied clients. Samantha continues to increase her knowledge in the field by attending Master Classes such as The Knot’s Bridal Beauty Master Class and Temptu Airbrush for Advanced Makeup Artists.

Samantha has been featured in Forever Bride, The Knot Best of Weddings 2019, 2020, and Minnesota Bride July 2019 edition.